Simon Property Group Fights to Reinvent the Shopping Mall

Phil Wahba , Fortune , 02/12/2016

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With department stores in sharp decline, Simon is overhauling its empire to keep consumers coming back. The Roosevelt Field shopping complex was built 60 years ago, in Garden City, N.Y., on the former Long Island airstrip where Charles Lindbergh took off on his historic transatlantic flight. But when you walk in, it doesn’t take long to realize this isn’t your mother’s mall—or even your own high school mall. When you enter by the Nordstrom, your attention is drawn not to one of those smudgy, indecipherable “You Are Here” map directories, but to sleek screens whose messages nudge you to shop the mall’s trendier fashion brands. Those same screens pepper you with reminders about an app-based loyalty program, which could help you snag the most coveted item on any shopper’s list—a premium (...)

Simon Property Group Fights to Reinvent the Shopping Mall

Journalistic (news article, press report,...)     02/12/2016

from source Fortune go to source

language English

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